A Trip to the Future
Technology and innovation are advancing at an extraordinary pace. A new generation of digital technology emerged in 2004 with prospects of creating Virgin’s Galactic passenger carrying Spaceship. As youngsters you read functional stories and dream about journeying into Space but now this childhood fantasy has become a reality. 2009 saw the launch of Sir Richard Branson’s astonishing creation, enlightening the world of this once in a life time experience, and today there are hundreds of passengers awaiting a truly innovative expedition. Although the expense for this adventure will set you back 200,000 dollars.
While many would give anything to partake in such an experience, it is hard for a number of consumers to comprehend this voyage as for many it is far beyond expectations and realism. It is through meticulous planning, PR, advertising and sufficient marketing campaigns that this product can be promoted as a safe encounter. It is fundamental to create visuals that both engage and educate the audience to build excitement. It is essential that customers trust the Virgin brand as they will be responsible for the safety of their passengers.
Burt Rutan, Chief Technical Officer and Designer states “We need affordable space travel to inspire our youth, to let them know that they can experience their dreams, can set significant goals and be in a position to lead all of us to future progress in exploration, discovery and fun.” The video below features Sir Richard Branson himself explaining the passenger trip of a lifetime in an interview for Discovery News. The clip also depicts what space travel entails and reveals more about an amazing adventure that will fulfil our biggest aspirations.
Developments in technology as phenomenal as this lead you to imagine what remarkable technologies our children’s children will be experiencing in future years and exciting campaigns we could be a part of in the Public Relations industry in years to come.
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